JoJo Siwa Net Worth: Look at Her Fortune, Career, and Life
JoJo Siwa is one of the most recognizable young entertainers in the world. She has made a name for herself as a dancer, singer, actress, and social media star. Her journey from Dance Moms to building a multi-million-dollar empire is impressive. As of 2025, JoJo Siwa Net Worth is estimated at $20 million. This article will explore her early life, career, family, relationships, education, real estate, and financial success.
Who Is JoJo Siwa?
JoJo Siwa, whose real name is Joelle Joanie Siwa, was born on May 19, 2003, in Omaha, Nebraska. She first gained recognition as a contestant on Abby’s Ultimate Dance Competition and later became a household name through Dance Moms. Over the years, she expanded her career into music, acting, and business, building a brand that caters to millions of young fans worldwide.
Who is JoJo Siwa?
| Category | Details |
|---|---|
| Full Name | Joelle Joanie Siwa |
| Date of Birth | May 19, 2003 |
| Age (2025) | 22 Years Old |
| Birthplace | Omaha, Nebraska, USA |
| Profession | Dancer, Singer, Actress, YouTuber |
| Net Worth (2025) | $20 million |
| Parents | Jessalynn Siwa (Dance Instructor), Tom Siwa (Chiropractor) |
| Siblings | Jayden Siwa (Brother) |
| Childhood Interest | Dancing, Singing, Acting |
| Education | Homeschooled due to career commitments |
Early Life and Education
JoJo Siwa grew up in a supportive and creative household. Her mother, Jessalynn Siwa, is a dance instructor, and her father, Tom Siwa, is a chiropractor. Her older brother, Jayden Siwa, is a social media influencer and real estate investor.
Due to her busy schedule, JoJo was homeschooled for most of her education. This allowed her to balance her academics with dance training and her early career in entertainment. Despite not following a traditional school path, JoJo excelled in business and personal branding, proving that education extends beyond the classroom.
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JoJo Siwa Net Worth in 2025
JoJo Siwa Net Worth is estimated at $20 million, thanks to her multiple sources of income. She has earned millions from music, YouTube, merchandise, reality TV, and endorsements. Here’s a breakdown of her earnings:
| Income Source | Estimated Earnings |
|---|---|
| YouTube Revenue | $9 million |
| Music and Concerts | $27 million (D.R.E.A.M. Tour) |
| Merchandise Sales | Portion of $400 million in bow sales |
| Nickelodeon Deal | Undisclosed, but significant |
| TV Appearances | $125,000 from Dancing with the Stars |
| Real Estate Investment | $4.1 million mansion sale |
JoJo Siwa Career: From Dance Moms to Global Stardom
JoJo Siwa’s career took off when she appeared on Dance Moms in 2015. Her bright personality, unique fashion, and talent set her apart. She quickly became a fan favorite and leveraged her fame into a YouTube channel, which now has over 12 million subscribers.
Her music career took off in 2016 with the release of Boomerang, which tackled the issue of online bullying. The song’s video has over 1 billion views. She followed up with hits like Kid in a Candy Store and Hold the Drama.
In 2019, she embarked on the D.R.E.A.M. Tour, which grossed $27 million. This tour solidified her status as a successful pop star and one of the most profitable young artists.
Career Journey
| Stage | Details |
|---|---|
| 2013 | Appeared on Abby’s Ultimate Dance Competition |
| 2015-2016 | Starred in Dance Moms |
| 2016 | Released hit song Boomerang (Over 1B views) |
| 2017 | Signed Nickelodeon Deal for TV & Merchandise |
| 2019 | Launched D.R.E.A.M. Tour ($27M revenue) |
| 2021 | Competed in Dancing with the Stars (1st LGBTQ+ pair) |
| 2022-2025 | Became judge on So You Think You Can Dance |
Television and Movie Appearances
JoJo Siwa expanded her career into television and films. She signed a deal with Nickelodeon in 2017, appearing in TV shows and starring in movies. Some of her notable TV and movie projects include:
- Blurt!
- The J Team
- Lip Sync Battle Shorties
- Dancing with the Stars (first same-sex partnership)
- So You Think You Can Dance (as a judge)
Her Nickelodeon partnership contributed significantly to JoJo Siwa Net Worth, allowing her to create TV content, merchandise, and live performances.
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Merchandising Empire
One of JoJo Siwa’s biggest income sources is her merchandise sales. Her signature hair bows became a massive trend among young fans, selling over 40 million units.
She has also released a successful line of clothing, dolls, accessories, and school supplies. Reports suggest that her bow collection alone brings in $16 million annually. Even though she doesn’t take home all the profits, her share has significantly contributed to her multi-million-dollar fortune.
Real Estate Investments
At just 16 years old, JoJo Siwa made a real estate investment by purchasing a $3.5 million mansion in Tarzana, California. The home featured:
- 6,000 square feet
- Six bedrooms and seven bathrooms
- A swimming pool, sports court, and entertainment room
In 2025, she sold this property for $4.1 million, making a profitable return. This investment showcases JoJo’s business acumen and financial wisdom.
Family and Personal Life
JoJo Siwa’s parents have played a huge role in her career. Her mother, Jessalynn, managed her early dance training, while her father, Tom, has always supported her business ventures. Her brother, Jayden, is also involved in entertainment and business.
JoJo’s family remains incredibly close, often appearing in her social media content.
Family & Personal Life
| Family Member | Relationship |
|---|---|
| Jessalynn Siwa | Mother, former dance coach |
| Tom Siwa | Father, chiropractor |
| Jayden Siwa | Brother, social media influencer |
| Kylie Prew | Former Girlfriend |
| Avery Cyrus | Former Girlfriend |
| Current Status | Private Relationship in 2025 |
Relationships and LGBTQ+ Advocacy
JoJo Siwa made headlines in January 2021 when she came out as a member of the LGBTQ+ community. She has been vocal about acceptance and self-expression, becoming a role model for many young fans.
She publicly dated Kylie Prew and later had a relationship with Avery Cyrus. JoJo has used her platform to spread positivity and inclusivity, solidifying her influence beyond entertainment.
Social Media Presence
JoJo Siwa is a social media powerhouse. She has built an online empire that adds to her net worth and influence:
Her YouTube ad revenue, sponsored content, and brand deals make social media one of her most profitable ventures.
Physical Appearance
JoJo Siwa is known for her bright, colorful outfits and signature high ponytail. Over time, she has transitioned from glitter and bows to a more mature, trendy look. Standing at 5 feet 9 inches, she carries herself with confidence and energy, which is a part of her brand.
Where Does JoJo Siwa Live?
JoJo Siwa lived in her Tarzana mansion until 2025. After selling the property, she relocated but continues to live in Los Angeles, California, where she focuses on her career and business expansion.
Frequently Asked Questions
How much is JoJo Siwa worth in 2025?
JoJo Siwa Net Worth is estimated to be $20 million as of 2025.
What is JoJo Siwa’s biggest source of income?
Her merchandise sales, music tours, and YouTube revenue contribute the most to her wealth.
Does JoJo Siwa still make money from YouTube?
Yes, even though she posts less frequently, her channel generates passive income.
Did JoJo Siwa sell her house?
Yes, she sold her $3.5 million mansion in 2025 for $4.1 million.
JoJo Siwa’s journey is far from over, and her net worth will likely continue to grow in the coming years.
Conclusion
JoJo Siwa’s journey from a child dancer to a multi-millionaire entertainer is truly inspiring. As of 2025, JoJo Siwa Net Worth stands at $20 million, with music, merchandise, real estate, and social media contributing to her fortune. She continues to expand her brand, making her a force to be reckoned with in the entertainment industry.
