5 Tips by Packaging Experts for Cardboard Display Boxes

The competition among retail brands has increased manifold in the last couple of years. Companies adopt various techniques to outshine their competitors, lead the market, and become the top choice of consumers. To achieve this, they focus on enhancing their customers’ experience via different ways, such as improving product quality, enhancing presentation, and offering discounts and promotions.

When it comes to presentation, display boxes play a vital role. These boxes, usually made from cardboard, serve as your brand’s ambassadors at stores by presenting the products in a neat, attractive, and organized fashion.

This guide covers 5 things you must never ignore while designing cardboard display boxes. By focusing on these tips, you can create custom display boxes that will inspire buyers to make impulse purchases and boost your sales. But before we get into the details, let’s get to know these boxes briefly.

What are Cardboard Display Boxes?

These boxes are made from cardboard and are an excellent fit for various brands presenting their products at retail stores. You can use them to display snacks, candies, beverages, cereal and breakfast items, cosmetics, skincare, OTC medicines, vitamins, stationery goods, small perfumes, and a variety of other such products.

These display boxes are quite robust due to the strength cardboard possesses. Moreover, cardboard is available in varying thicknesses, allowing brands to select the width as per the nature of their products. Brands can place various products in display boxes with the help of custom inserts and dividers. It allows them to provide buyers with more options at the time of purchase. If the presentation is impressive, people may end up buying more than one product. You can improve the look of these boxes with various options such as cutouts, vibrant prints, images, graphics, colors, or any other design element as per the product you are selling.

Cardboard boxes serve as a protector and presenter of your goods in the retail market. They have raised sides, which prevent dust and debris from reaching your products. Moreover, as they are lightweight, they are highly portable. You can pick up the entire box quite easily and place it at spots with maximum foot traffic, like cash counters and near the store entrance.

5 Things to Consider While Designing Cardboard Display Boxes

Focus on Looks

9 out of 10 times, small items are placed inside display boxes. Buyers buy such items out of impulse, and there is no extensive thought process involved in it. For example, consider candy; no one will evaluate their purchase decision before buying some candies. In such a situation, focusing on the looks of the box is very important. You have to design boxes that impress the buyer right from the moment they look at them. Ensuring all of this requires focusing on various elements. These are given below.

• Go for visually appealing designs and engaging visuals that resonate with the preferences of the buyers. To know this, you need to research your target market in detail and then come up with a design.
• The box must be interactive. It must invite the buyers to have an interaction with the products. This can be done by putting QR codes, attaching hang tags, or offering special discounts or offers. Many brands introduce buy one, get one free at the start of their journey to make the product more appealing.
• Don’t ignore your product’s industry trends while designing custom cardboard display boxes for your brand. You don’t necessarily have to follow the trends, but it is a good idea to keep a look on what’s happening around you.

Be a Trendsetter

Take the leap of faith and make your product look different. Let’s understand it in simple and easy terms. Suppose you go to a wedding reception where everyone is wearing blue and you turn up in red. What will be the reaction of everyone? Most probably, every single guest will start looking at you. This is what you need to do when it comes to packaging. There is no denying that it is a big risk, but you can experiment with it by ordering a small number of small boxes and placing them at a few stores. If it works, you can buy wholesale cardboard display boxes and revamp your packaging strategy completely. Here are some tips that you can use to create such boxes and minimize the risk associated with them.

• To create a different box design, research your competitors’ packaging in detail. Or, if you don’t have the time to do this, hire an expert from your niche who knows what others are doing and how you can come up with designs that will make your products go viral.
• Use elements on your box design that excite buyers. The very first thing in marketing is to create brand and product awareness. Either do it yourself or let packaging experts be at the helm of things.

Let Your Brand Speak Loudly and Smartly

One of the main goals of cardboard display boxes is not just to increase sales but to provide your brand with loyal customers. To achieve this, putting your brand’s name in buyers’ subconscious is very important. It can be done by educating the buyers about your brand and product. You can do this by telling people different things about your company, like who you are, why you are here, how you source your ingredients, how you manufacture & deliver them, and what your efforts are in cutting pollution and helping society. All of these things can be achieved from display boxes in the following ways.

• Display boxes have a lot of space that you can use to inform your buyers about your brand, its products, and business processes. Tell customers how your products can be helpful for them. However, all of this must not come at the cost of graphics and images. This information can be smartly placed at the sides or linked to a QR code.
• Make sure that buyers can reach you easily. You must mention your contact details, such as company address, phone number, email, and social media handles, so people can contact you. 

Optimize Your Boxes as Per Your Products

Another important thing that you must never ignore is to optimize the box as per your products. This involves various factors; let’s check them out.

• The most important is the size and shape of display packaging. When you opt for custom display boxes, you can tailor the boxes as per the size of the goods. This ensures that products stay secure during display and don’t fall.
• Use inserts and dividers for a neat and organized presentation. If you are selling lipsticks and nail polishes, use a display box with multiple steps to present your items. These inserts are also made from cardboard. Such features come in quite handy while designing lip balm display boxes.
• Apply finishes and coatings such as glossy, matte, spot UV, embossing, or debossing to improve the outlook of the box and make your products more enticing.
• Always use high-quality cardboard for display boxes. If the products are on the heavier side of the scale, use material with more thickness.

Choose Your Packaging Supplier Wisely

The last tip we have for you is the most important of all, as the success of these boxes depends on how well they are printed. To ensure that your products look the best in a retail store, they must be presented in high-quality custom packaging boxes that exceed your buyers’ expectations.

If you are looking for a packaging partner for your brand, contact Packaging Mania. They are one of the top custom box suppliers in the US and offer various perks like free shipping, design support low MOQs for cardboard display boxes.